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5 SEO Mistakes You Can Avoid

1) Failure to Plan: As the saying goes 'if you fail to plan, plan to fail.' Too many small business owners look at SEO as an after the fact practice. The idea that one should first build the website and then worry about optimization is a costly mistake.

Strong on-site SEO is the cornerstone of a well-rounded search optimization program and making search optimization an integral part of the development process can save you thousands of dollars in future advertising costs.

2) The 'Free' Trap: 'Free' is rarely free. Just sayin'. That free website is going to cost you plenty. It is going to cost you time. It is going to cost you customers. And, in the long run it is going to cost you money. Trust me.

Free website builders are notoriously difficult to optimize for search. They inherently separate the developer from the code, thereby limiting one's ability to exploit on-site SEO assets.

What does that mean?

It means the money you saved on your website, you're going to spend on SEO, and then some.


3) Failure to Localize: If yours is a local business, use your local status to your advantage. People seeking local services tend to localize their search criteria.

For instance, if you are looking for a hair salon in Hobokken, IL. you don't search just for 'hair salons', you search for 'hair salons hobokken'. If you own a hair salon in Hobokken, shouldn't you be including 'hobokken' in your keyword selection?


4) Failure to Claim: Again, if you are a local business, exploit your local status. Local listing services represent free advertising that can significantly enhance your visibility.

Claim your profiles with those services that already list your company and create a profile with those that do not. Google Places (Maps), Yahoo Local, Manta, Merchant Circle ... the list goes on and on, are free listings that can both expand your online presence and exploit your local status.

5) Failure to Promote: It never ceases to amaze me when I see business owners posting on Manta questions like "How can I get more traffic to my site?" and they fail to add a link to their site in the post.

Promote your business! Let me say it again, PROMOTE YOUR BUSINESS! Every online interaction that you engage in should include a link to your website. This includes posts, e-mails, articles, blogs, ads; every time you engage online, promote your site!

This holds true for offline marketing as well. Business cards, print ads, vehicle wraps, signage, etc. should include your web address. While offline references will do little to improve your SEO, they can help increase traffic to your site.

Have questions about how to improve your site's visibility?


Post your questions on our profile page! We'll be happy to help!

M.J.
5150 Design
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Post type: question
11/11/12 at 1:37 pm
Matthew O'Brien
Member Since: 10/5/11
Posts: 934
5150 Design
Port Charlotte, FL
3 replies so far Add Your Reply
Hi Mathew

Thanks for your post about SEO. I created my site with cheap weebly and having issues.
Planing to create a new one soon.
Uniforms etc
www.batonrougeuniforms.com
11/16/12 at 8:46 pm
Masud Haque
owner
Member Since: 10/1/12
Posts: 19
Uniforms Etc USA
Baton Rouge, LA
Hey Masud,

I am glad you found it useful. You might also find this post of some value: On-Site SEO Primer

M.J.
5150 Design
Follow Us On Facebook
11/16/12 at 9:21 pm
Matthew O'Brien
Member Since: 10/5/11
Posts: 934
5150 Design
Port Charlotte, FL
5) Failure to Promote: It never ceases to amaze me when I see business owners posting on Manta questions like "How can I get more traffic to my site?" and they fail to add a link to their site in the post.
______________

M.J., this is the most mis-understood concept for marketers, I, to fine it hard to realize why so many people miss this point. If I may echo your statement; promote your business....not your product.

also, M.J. search engine optimization (SEO) is such a broad trem. It can be quite overwhelming if you try to take the whole of it in a single bite. there are so many facets of search engine optimization, from how search engine work (and they all work a little differently) to how a web page is designed. There are enough elements to worry about that you could spend far more time than you can afford to invest in trying to achieve the SEO you have in mind. However, search engie optimization doesn't have to be such an onerous task that it can't be accomplished ―not if you understand what it is and how it works.

Not to still your thrunder...lol!

Have A great Day!

GetExpsoure-GBFLT
11/17/12 at 9:30 am
Steven Ransom
Member Since: 9/20/11
Posts: 623
GetExposure - GetFoundByLocalsToday
Detroit, MI