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It is not so difficult to understand why so many businesses have poorly designed websites. It is called "lag time," "not getting it," "Don't see the possible return," or whatever you want to call it. When you are a small business, you are working more hours per day than most anybody and just don't have time to put yourself into what online marketing could mean for promoting your business. And then everything changes so fast and you feel even more lost. A business owner needs to "see" what online marketing could give in return for the spend, AND THAT AIN'T EASY. The other problem is who to trust. In this field, like every other, there is the 80-20 rule: 1 in 5 know what they are doing. How does the business owner find the capable 1-in-5? THAT is not so hard. Here are your choices: 1. You hire your nephew. 2. You hire a "web specialist" that is geographically close to you. 3. You do some research online and take the time to call and ask questions. Personally, I like number 3. As a business owner, all you have to do is start asking questions about how this marketing will help his business. If the answers come back clearly and concisely, in the business owner's range of understanding, the person on the other end of the phone probably knows what he/she is doing. That has been my experience is several quests for professional help whether is has been doctors, dentists, programmers, stockbrokers, or other mysterious professions. Take it for what it is worth.

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