Last Activity12/26/12
Followed by 22 people

Should I create a YouTube video about my business?

If so, how should I set it up? My company provides consulting services for the elderly...
Post type: question
11/28/12 at 12:00 pm
veda willis
Member Since: 10/30/12
Posts: 2
On Point Elderly Consulting Service
Lexington Park, MD
15 replies so far Add Your Reply

The answer to this question is contingent upon the audience you are attempting to obtain. The elderly are generally not computer literate and do not generally visit social media sources like YouTube so creating a video for them as an audience would not the best means of reaching this audience. If you are attempting to reach individuals who work with the elderly, this may be useful marketing tool to market your services and highlight key ideas or methods that your services would offer.

It is easy to set up a YouTube video and you can get as creative as you like. If you would like assistance with doing this, I can help you with the process.

Hope this helps!
11/28/12 at 5:40 pm
Donetta Quinones
Member Since: 8/10/12
Posts: 4
Academic Research Solutions
Killeen, TX

Donetta brings up some excellent points, but I as an internet marketer will never say no to putting up a Youtube video.

They work for a variety of reasons:

They add a realness to your website, a face if you will.
Video's grab attention
Video's help get information to people who may be better audio learners
They also help your SEO rankings (shh)


If you need help getting your website in search engines we offer a free web analysis on our website
11/29/12 at 12:40 pm
Raymond Bieg
Member Since: 10/25/12
Posts: 259
Internet Research and Development, LLC
West Chester, PA
Hi Veda,

YouTube videos, along with the rest of your social media and content strategy is a great way to improve your search engine ranking and reach more people.

My answer is, absolutely yes.

God bless!
Allan McNabb
11/29/12 at 3:11 pm
Image Building Web Design
Member Since: 11/23/12
Posts: 242
Image Building Web Design
Tampa, FL
I would say that it depends on the content you have. If you want to reach the elderly, you can have tips on you tube so them and their relatives can see them. In your profile you have a list of services you offer. Based on that, I would think you could have diverse content. What would be beneficial as well would be to have a website if you don't already and a Facebook page to keep people up to date with the best advice. You tube would be more time consuming I believe.

Hope that helps!

11/29/12 at 3:31 pm
Valeria Navoni
Member Since: 9/21/11
Posts: 14
Chic Accessories
Aurora, CO
Why not. Youtube is another search engine with visual media which works really good. Easy to rank than micro sites and can bring good leads to your business.

Just do a good optimization, create video channel..

If it is local targeted, make sure your target keyword in Title and Descriptions.

Try it with 3-5 videos first..don't forget to build some backlinks to video as well(one way is upload video to other video sharing sites and pointing it to your youtube channel page & video url)..

just my 2cent

12/4/12 at 9:31 am
Brian Park
Local SEO Specialist
Member Since: 11/13/12
Posts: 12
Baltimore, MD
Hi Veda,

I agree with the others and would highly recommend adding a video or two to support your marketing efforts. Depending on your needs, you can create a simple video that can be posted to your website and social media accounts for very little.

Here is an example of a video that costs us only $5 on a website called "Fiverr".

Best of luck to you.

Michael Raanan, MBA, EA
Former IRS Officer

6 Ways To Reduce Your Chance of an IRS Audit
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12/10/12 at 3:47 am
Landmark Tax Group
Member Since: 4/9/12
Posts: 384
Landmark Tax Group
Santa Ana, CA
Hey Veda Willis,

I coach and consult with a numerous of business and organizations and I'm concern about your business model.

What is your customer acquisition tool? and how are you going to compete with the funeral home services?

I visited your website and looked at your business.

To be honest (this is my opinion) I don't think anyone here that suggest you use a Youtube video for your business would ever seek your services there. (If you would please comment)

I like your idea but the mechanics of how you build awareness with your customers and prospects and your economic model is going to be difficult.
12/10/12 at 9:22 am
Patrick McFadden
Career and Personal Coach
Member Since: 5/17/11
Posts: 1020
McFadden Coaching LLC
Richmond, VA
You Tube is a great resource! I search for products and services on there all the time to get an interactive response. I think that I agree with some of the other responders that the elderly clients may not be the ones viewing the videos, so make sure you gear the information and sales strategy towards those assisting the elderly like friends, family, and caregivers. No matter what, the extra exposure won't hurt anything, even if it is not the #1 resource for obtaining new clients.
12/11/12 at 3:42 pm
L Mordarski
Member Since: 6/14/12
Posts: 8
Designer Wreaths
Branford, CT
I thought that was a good question because I was thinking about doing the same thing!
12/11/12 at 5:09 pm
Paulette Pickard
Member Since: 10/2/12
Posts: 10

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