Last Activity12/24/12
Followed by 4 people

What should you include in a business plan?

The following outline of a typical business plan can serve as a guide that you can adapt to your specific business:
  • Introduction
  • Marketing
  • Financial Management
  • Operations
  • Concluding Statement
Q: What should be included in the introduction to my business plan?
A: The introductory section of your business plan should give a detailed description of the business and its goals, discuss its ownership and legal structure, list the skills and experience you bring to the business, and identify the competitive advantage your business possesses.
Q: What should be included in the marketing section of my business plan?
A: In the marketing section, you should discuss what products/services your business offers and the customer demand for them. Furthermore, this section should identify your market and discuss its size and locations. Finally, you should explain various advertising, marketing, and pricing strategies you plan to utilize.
Q: What should be included in the financial management section of my business plan?
A: In this section, explain the source and amount of initial equity capital. Also, develop a monthly operating budget for the first year as well as an expected return on investment, or ROI, and monthly cash flow for the first year. Next, provide projected income statements and balance sheets for a two-year period, and discuss your break-even point. Explain your personal balance sheet and method of compensation. Discuss who will maintain your accounting records and how they will be kept. Finally, provide "what if" statements that address alternative approaches to any problem that may develop.
Q: What should be included in the operations section of my business plan?
A: This section explains how the business will be managed on a day-to-day basis. It should cover hiring and personnel procedures, insurance, lease or rent agreements. It should also account for the equipment necessary to produce your products or services and for production and delivery of products and services.
Q: What should be included in the concluding statement of my business plan?
A: In the ending summary statement, summarize your business goals and objectives and express your commitment to the success of your business. Also be specific as to how you plan to achieve your goals.
Post type: question
11/19/12 at 5:03 pm
Laura Morton
Member Since: 10/9/12
Posts: 2
10 Key Solutions
Snellville, GA
2 replies so far Add Your Reply
fantastic info Laura, i represent 11/11 media advertising agency just in case somebody stuck in the marketing section :)
11/19/12 at 6:47 pm
sergio Terreros
Member Since: 5/4/11
Posts: 7
11/11 Media LLC
Houston, TX
Sound advice Laura thank you for sharing this with everyone. A business plan along with an executive summary are the cornerstones of your business and if you seek financing will be one of the first items that a bank or credit union will ask for so, it is very important that you have a business plan in place before you apply for start-up funds if you are a new business.

By applying the outline laid out above, you are given a solid foundation to prepare your business plan. If you don't want to prepare your own business plan or you don't want to use a lawyer which can be quite expensive to prepare a business plan then, I have a few alternatives available for you on my website plus, I offer additional resources and steps that are necessary to set up your business to meet lender and the Federal Governments guidelines for loans and grant that will give you a 95% success rate in qualifying for financing when the time comes when you need funding for your business.

You can access all of the details here: There are no costs or obligations and, I don't ask for your personal information.

Thank You,

Mike Haines
Small Business Consultant
12/24/12 at 7:31 pm
Mike Haines
Member Since: 12/12/12
Posts: 84